Candy Digital, the fan platform for digital collectibles based on brands and communities like DC and Major League Baseball, is now part of web3 and AI company Futureverse.
Announcing the acquisition of Candy, Futureverse is setting out to combine its web3, AI, and metaverse tech stack with Candy’s IP, which include Major League Baseball, Netflix, Getty Images, Warner Bros. Discovery, and DC Comics.
These brands will be integrated into Futureverse’s L1 blockchain The Root Network, in order to address IP concerns around AI, creative rights, and ownership.
“By bringing them into Futureverse’s ecosystem, we can leverage our technology to build the kind of immersive experiences that enhance brand loyalty and create a new format for great brands, beloved characters and world class stories to deepen their user engagement,” commented Futureverse co-founder and CEO Aaron McDonald.
Candy Digital co-founder and SVP Matt Novogratz said, “Candy combines emerging technology with purpose-driven design to create loyalty programs, digital ticketing, on-chain gaming, and fan marketplaces that reward participation and strengthen fan communities.”
“It’s a natural move for us to join forces with Futureverse who are true industry leaders with patented technology that is defining how brands will engage in this ever-evolving digital world where most interactions take place.”
The amount of the acquisition was not disclosed.
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