Animoca Brands has announced its strategic expansion into the MENA region, opening its first office in Dubai.
The new headquarters will serve as a hub to engage with local and international partners and meet the growing demands of web3 companies moving into the region.
Alongside the expansion, Animoca has also appointed Omar Elassar as managing director for the Middle East and head of global strategic partnerships. As such, he will oversee the company’s growth and operations in MENA. Prior to Animoca Brands, he was head of growth strategy and business development at web3 protocols including Polkadot, via Parity Technologies, and led strategic partnerships and investments at Ripple.
Commenting on the MENA expansion, he said “We are excited to establish our first office in the Middle East, one of the world’s most connected innovation hubs.”
“Joining Animoca Brands at this phase in its journey presents a unique opportunity to work with visionary builders and contribute to the wider integration of blockchain technology in a market that is poised for significant growth.”
Animoca Brands group president Evan Auyang commented, “Omar’s deep expertise in web3 makes him an exceptional addition to Animoca Brands. His leadership will be a key driver in driving Animoca Brands’ strategic growth in the Middle East and beyond.”
The Dubai GameExpo Summit powered by Pocket Gamer Connects returns on May 7th to 8th 2025, offering a chance to gain insights into the world’s fastest-growing games market, MENA.